Created for Servus Credit Union as part of its presenting sponsorship of the Calgary International Film Festival (CIFF), this commercial, presented before every CIFF feature film, transforms a traditional CEO message into a celebration of cinema. The commercial draws a parallel between the collaborative craft of filmmaking and the people behind Servus who work every day to support their members. Designed specifically for the theatrical experience, the commercial is filled with playful nods to classic cinema and moments of humour, rewarding film lovers while celebrating the teamwork that makes great experiences possible