SERVUS X CIFF
Using stop-motion animation, I had the opportunity to animate humans this time! The 30-second commercial follows the controlled chaos of a film crew preparing the president for his moment in front of the camera, with wardrobe changes, makeup, lighting, and props all coming together in a playful burst of behind-the-scenes activity.
Throughout the film, I leaned into subtle nods to classic cinema, including an iris-in, iris-out, black-and-white photography, and stop-motion animation. These details are a playful wink to the film lovers in the audience while reinforcing the central idea that great experiences are built by dedicated people working together behind the scenes.
