CanaMAX is a vertical micro-doc reel, what I like to call a “Micro-Reel”, exploring the Canadian origin story of IMAX. Nodding to its 1960s roots, it leans into a vintage, educational tone inspired by the era. Shot guerrilla-style with a social media edge and cinematic polish, it follows Christine as she dives headfirst into IMAX history. Armed with an iPhone and a love of film, she steps inside a 70mm IMAX projection booth, bringing the story to life in a bold, accessible way.